Developed the brand identity and a collection of merchandise for a new sustainable outdoor lifestyle brand. All products and collateral were designed using eco-friendly materials.
Check live website
The look and feel of the brand identity is inspired by nature, outdoor adventure, and retro national park maps. The logo is hand-lettered to give the brand an organic and authentic defining mark. All merchandise and packaging are made from sustainably sourced materials.
The look and feel of the brand identity is inspired by nature, outdoor adventure, and retro national park maps. The merchandise and collateral feature patterns found in nature displayed in a graphic style. The production of the materials use green design methods, including business cards that double as wildflower seed packets.
The logo is hand lettered to give the brand an organic and authentic feel.
Developed the brand identity and a collection of merchandise for a new sustainable outdoor lifestyle brand. All products and collateral were designed using eco-friendly materials.
The look and feel of the brand identity is inspired by nature, outdoor adventure, and retro national park maps. The logo is hand-lettered to give the brand an organic and authentic defining mark. All merchandise and packaging are made from sustainably sourced materials.
The logo is hand lettered to give the brand an organic and authentic feel.
The look and feel of the brand identity is inspired by nature, outdoor adventure, and retro national park maps. The merchandise and collateral feature patterns found in nature displayed in a graphic style. The production of the materials use green design methods, including business cards that double as wildflower seed packets.
Developed the brand identity and a collection of merchandise for a new sustainable outdoor lifestyle brand. All products and collateral were designed using eco-friendly materials.
Check live website
The look and feel of the brand identity is inspired by nature, outdoor adventure, and retro national park maps. The logo is hand-lettered to give the brand an organic and authentic defining mark. All merchandise and packaging are made from sustainably sourced materials.
The logo is hand lettered to give the brand an organic and authentic feel.
The look and feel of the brand identity is inspired by nature, outdoor adventure, and retro national park maps. The merchandise and collateral feature patterns found in nature displayed in a graphic style. The production of the materials use green design methods, including business cards that double as wildflower seed packets.
We iterated off of the success of phase 1 for phase 2 by keeping what was working and pushing the concept of the squiggle motif further into a human-centric direction. We used powerful portraits of individuals giving strong eye contact through the squiggling lines to appeal more to the emotion of our audience. This evolution is a natural progression of telling the story of 988.
Developed the brand identity and a collection of merchandise for a new sustainable outdoor lifestyle brand. All products and collateral were designed using eco-friendly materials.
Check live website
The look and feel of the brand identity is inspired by nature, outdoor adventure, and retro national park maps. The logo is hand-lettered to give the brand an organic and authentic defining mark. All merchandise and packaging are made from sustainably sourced materials.
The logo is hand lettered to give the brand an organic and authentic feel.
The look and feel of the brand identity is inspired by nature, outdoor adventure, and retro national park maps. The merchandise and collateral feature patterns found in nature displayed in a graphic style. The production of the materials use green design methods, including business cards that double as wildflower seed packets.
I created this travel poster for the Town of Narragansett to support local pride during quarantine. The goal was to highlight areas that are important to locals rather than tourists. Narragansett is where I grew up and where I stayed during the pandemic, so this project was very personal to me. The POV is from my paddle board on the Narrow River.
I designed these event posters for the School of the Museum of Fine Arts' Health, Safety, and Sustainability Day. The plastic bag is meant to call attention to our environmental audience as they see the print from afar. The type and imagery on the plastic bags mirrors those that are common in everyday life, but with a twist.
Developed the brand identity and a collection of merchandise for a new sustainable outdoor lifestyle brand. All products and collateral were designed using eco-friendly materials.
Check live website
The look and feel of the brand identity is inspired by nature, outdoor adventure, and retro national park maps. The logo is hand-lettered to give the brand an organic and authentic defining mark. All merchandise and packaging are made from sustainably sourced materials.
The look and feel of the brand identity is inspired by nature, outdoor adventure, and retro national park maps. The merchandise and collateral feature patterns found in nature displayed in a graphic style. The production of the materials use green design methods, including business cards that double as wildflower seed packets.
The logo is hand lettered to give the brand an organic and authentic feel.
Developed the brand identity and a collection of merchandise for a new sustainable outdoor lifestyle brand. All products and collateral were designed using eco-friendly materials.
Check live website
The look and feel of the brand identity is inspired by nature, outdoor adventure, and retro national park maps. The logo is hand-lettered to give the brand an organic and authentic defining mark. All merchandise and packaging are made from sustainably sourced materials.
The look and feel of the brand identity is inspired by nature, outdoor adventure, and retro national park maps. The merchandise and collateral feature patterns found in nature displayed in a graphic style. The production of the materials use green design methods, including business cards that double as wildflower seed packets.
The logo is hand lettered to give the brand an organic and authentic feel.
