The first part of my process is a collaboration. I get to know the client and the project that we will be partnering on. Through introductions and discussions, we'll define the problem that needs to be solved and the goals of the project.
I conduct research on the client to get a sense of how they are currently presenting themselves. I also review the work of their competitors. When I do this I’m looking for patterns across the industry.
My favorite part of the research phase is looking for inspiration. This is not limited to other clients in the space— inspiration comes from everywhere.
My sketchbook is where my brainstorming happens. Creating analog sketches and writing down notes allows me to work out my ideas. I use the knowledge I obtained from the define and research phase to provide guidance.
With valuable insights gained from the previous phases, it is now the magic hour. The beginning of the process unlocks the direction, which coalesces with my creativity to bring our design dreams to life.
The client decides which concept fits their needs the best. Once this decision is made, I fine-tune the direction by applying feedback and implementing the concept across the appropriate channels.
